Design Thinking: Asia-Pacific special

How design can lead to innovation and drive change?

On-line Round-Table special event looking at examples from Asia-Pacific region

Event Details

When

  • May 4, 2017 : 9.00 - 11.00 p.m (Paris time)
  • May 9, 2017 : 9.00 - 11.00 p.m (Paris time)
  • May 11, 2017 : 9.00 - 11.00 p.m (Paris time)

Three 2-hour virtual roundtable Sessions starting May 4th


Chairperson:

Ms. Aurélie Marchal, Founder of am-designthinking

After more than 10 years in the banking sector, mainly as an internal auditor, Aurélie studied creativity and design thinking and subsequently founded her consultancy dedicated to participatory and creative change management. am - designthinking’s mission is to support companies in their goal of reconciling quality of life at work and collective efficiency. It operates on four key levels: strategy, organization, management practices and the workspace.

She is a true pioneer in design thinking in France and Europe.

Her clients include organizations such as: Orange, Allianz and Axa


Objectives:

  1. Understanding how Design Thinking can help to find solutions for innovation and to drive change
  2. Increasing knowledge and up-to-date practices of Design Thinking
  3. Learn from “real life” examples how Design Thinking is applied and implemented

Brief Description:

Design Thinking is aiming to synthesize analytical and intuitive thinking.

It is about taking a problem and then finding a solution. But how is it different from other problem solving methodologies? In early days the process was used mainly while designing products. Today the methodology has evolved and it helps to design service experience and to reinvent organizations and to drive change.

The starting point is the user or customer and their needs. The process encourages understanding the problem to empathize with the user, observing and gathering insights of user needs before proposing a solution. Design thinking encourages fast prototyping and early testing which however varies a lot from one product or industry to another.

Design thinking can help to humanize and simplify even complex processes and technology and to help to understand the customer/user experience. In some particularly sensitive environments (like hospitals or senior care etc. the design thinking can help to come up with solutions that truly differentiate offering and drive customer loyalty and satisfaction.

As an example Airbnb came up with their successful business model only after integrating design thinking. Airbus with their new Airbus 350 integrated design thinking in defining their customer experience. Samsung transformed their organization from low-end technology consumer product company to a leading customer experience design company. The designer of Samsung had to imagine a new design for engineers as well as for users.

These are just few examples of Design Thinking management in organizations.


During the three event episodes the following issues will be addressed:

  • Design Thinking; process, organization and management

What are the consequences of adapting design thinking for the whole organization? What would be the ideal organizational position of DT Director? What is the relationship of internal R&D and Product Development teams?

How to push people beyond their traditional functional roles?

What is the role of top management in design thinking? What are the specificities and key success factors to build and to obtain financing and/or budget for DT projects? How Design Thinking fosters change?

What is the impact on organizations ability to thrive constant (whatever that means) change?

  • Impact of Design Thinking

How to demonstrate the added value of Design Thinking? How to foster the user/client experience? What are the difficulties in detecting unconscious and unexpressed client/user needs? What are the challenges in transforming the insights into delightful client/user experiences and added value? How to remain agile to continuously surprise clients/users?

How to best protect the added value and competitive advantage of immaterial?

  • Future of Design Thinking

What are the challenges and solutions to keep Design Thinking on the agenda? What are the indicators and how are they used to provide information for future DT challenges? What are the future trends in Design Thinking?


Target Audience:

Innovation and R&D Directors, Business Development Managers, Strategy Directors, Marketing Managers


Meeting Date(s) and schedule:

May 4-9-11 2017, from 09.00 – 11.00 a.m. (Paris time)


Participants:

Mr. Raphael Hammel, Design Innovation Practioner

Raphael Hammel helps people and organizations achieve more meaningful and impactful work. He is currently a practitioner in the UTS Design Innovation Research Centre, where he supports partner organizations on a transformational journey by design. He specializes in both up-skilling individuals through experiential training sessions, and helping executives focus their strategy on delivering compelling value to their customers. Raphael bridges engineering, business and design – having previously worked at Airbus on the A350 development, and at Deloitte in management consulting and leading their innovation program.



Dr. Arup Mazumdar

Arup is an outlier who believes in serendipity. He describes himself as a Design Thinking Evangelist and an accidental academician. He is of the firm belief that a synergy is essential between academia and industry for both to thrive.

He has 34 years of corporate experience with HSBC and TATA Group in India and abroad, where he held CXO positions in various associate companies and subsidiaries for 15 years, retiring in 2012.

One of his latest activities is in Founding Fuel as an investor, a digital media and learning platform to serve content, learning solutions and a curated marketplace for entrepreneurial products and services. He is their Chief Design Thinking Evangelist.



Sudhindra Venkatesha Murthy, Founder & CEO of design.unbounded

Executive Design Leader who has established a high performing design practice for companies such as IBM and SapientNitro with the largest design team size as big as 180 designer and strategists.

- Winner of more than 14 international awards including the “Most Innovative Product in private sector” in Singapore and “Blue Elephant” the highest creative award in India.

- Internationally acclaimed speaker who has spoken in conferences across US, Singapore, Australia, New Zealand and India.

- Author of “Design Chronicles” a thought provoking book series, which showcases the value of design in business innovation and makes a case for design being a “life skill” in the new world.

design.unbounded is a firm founded to bridge the gap between the industry and academia, between knowledge and action. Design by its very nature is constrained by elements and forces but the thinking need to not be bounded by any means in today’s world of many.



Ms. Mieke De Rooij, Senior Global Director - Design Thinking with SAP

As part of the Digital Transformation team at SAP I help drive strategic engagements with top business executives to help position SAP as a digital transformation partner and trusted adviser. Leveraging strong management consulting and design thinking skills, I work closely with the broader SAP virtual account teams in Asia Pacific to help our customers to develop their customers’ digital strategy, demonstrate the power of new digital technologies, and deliver a dramatically differentiated engagement experience for our customers.



Think Place, Australia

Speaker to be confirmed



Agenda:

Episode 1.
  • Thursday, May 4th. 2017 from 09.00 to 11.00 a.m. Paris time
  • 09.00-09.05 Welcome to Hyphenity by Marja-Liisa Pihlstrom
  • 09.05-09.15 “Coffee” and Introductions by All participants
  • 09.15-09.30 Focus on the topic: Ms. Aurélie Marchal, Expert and Chairwoman
  • 09.30-09.45 Speaker 1: Sudhindra Venkatesha Murthy, Founder & CEO design.unbounded
  • 09.45-10.00 Speaker 2: Speaker to be confirmed
  • 10.00-10.40 Q&A and Discussion
  • 10.40-10.50 Take Away Messages of the 1st session
  • 10.50-11.00 Focus to the 2nd Episode
  • 11.00 End of the 1st episode

Episode 2.
  • Tuesday, May 9th 2017 from 09.00 to 11.00 a.m. Paris time
  • 09.00-09.05 Welcome to Hyphenity by Marja-Liisa Pihlstrom
  • 09.05-09.15 “Coffee” and Introductions by All participants
  • 09.15-09.30 Focus on the topic: Ms. Aurélie Marchal, Expert and Chairwoman
  • 09.30-09.45 Speaker 3: Mr. Raphael Hammel, Design Innovation Practitioner Design Innovation Research Centre | University of Technology Sydney
  • 09.45-10.00 Speaker 4: Dr. Arup Mazumbar, Design Thinking Evangelist and an accidental academician
  • 10.00-10.40 Q&A and Discussion
  • 10.40-10.50 Take Away Messages of the 2nd session
  • 10.50-11.00 Focus to the 2nd Episode
  • 11.00 End of the 2nd episode

Episode 3.
  • Thursday, May 11th 2017 from 09.00 to 11.00 a.m. Paris time
  • 09.00-09.05 Welcome to Hyphenity by Marja-Liisa Pihlstrom
  • 09.05-09.15 “Coffee” and Introductions by All participants
  • 09.15-09.30 Focus on the topic: Ms. Aurélie Marchal, Expert and Chairwoman
  • 09.30-09.45 Speaker 5: Ms. Mieke de Rooij, Sr Global Director – Design Thinking, SAP
  • 09.45-10.00 Speaker 6:
  • 10.00-10.40 Q&A and Discussion
  • 10.40-11.00 Take Away Messages of the 3rd session
  • 11.00 End of the event


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